Hallmark Channel Promotes Sexualized Relationships Between Persons of the Same Sex

Dec 20, 2019

Mother and two girls watching a holiday movie on a tablet by the fireplace
The good old days when families could watch holiday movies from the Hallmark Channel and not have to worry
What used to be reliable entertainment during the holidays and a “safe space” away from the promotion of homosexual lifestyles is becoming less so.

There were inklings of a change in the Hallmark Channel’s programming direction back in November, when Bill Abbott, the CEO of Hallmark’s parent company Crown Media Family Networks, was quoted in the Hollywood Reporter as saying, "We're open to really any type of movie of any type of relationship.” But nothing spelled a real change in direction until a controversial same-sex wedding commercial aired on the Hallmark Channel recently.

First, the Hallmark Channel pulled a Zola ad featuring two brides kissing during a same-sex wedding ceremony based on backlash from One Million Moms, a division of the American Family Association, and apologized, saying that the commercial was run in error. Then Hallmark Channel reversed course after receiving criticism on social media from proponents of sexualized relationships between two people of the same sex and decided to run the advertisement after all.

But now that the Zola commercial has been reinstated, it appears the wedding planning website company will no longer advertise on the Hallmark Channel. Mike Chi, Zola's chief marketing officer, said in a statement to the Associated Press, “All kisses, couples, and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Hallmark noted it would be working with pro-gay organization GLAAD “to better represent the LGBTQ community” and would be reaching back out to Zola. In a statement on Sunday, Abbot said, “Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts for this purpose is not who we are. As the CEO of Hallmark, I am sorry for the hurt and disappointment this has caused.”

Several petitions have been circulating to pressure the Hallmark Channel to go back to its family friendly roots before it loses its large conservative base. One Million Moms still has a petition going as does Life Petitions if you would like to participate. Or you can contact Hallmark directly with your concerns.


News Sources

Hallmark to reinstate Zola commercial showing brides kissing, after backlash
FOX News

Hallmark Channel Only Cares About LGBTQ Feelings
American Family Association

Hallmark’s Contact Care Form
Hallmark.com

PETITION: Tell Hallmark No LGBT Christmas movies!
Life Petitions

Hallmark is now airing LGBT commercials, open to LGBT movies
One Million Moms

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